Here are the photos from a recent keynote I did at Amazon. This was easily one of my favorite talks to date. Almost 2,000 people were in the audience and they share the same pain that I do on a daily basis: helping enterprises be more innovative. For those that don’t know Amazon Web Services, it’s a new form a cloud hosting that allows you to quickly deploy new applications and only pay for what you use. While it’s slightly cheaper than the old hosting technologies enterprises are using today, it’s value is in the speed and low-risk at which you can deploy applications.
Many enterprises who are stuck in the old way of thinking struggle to see the value to this. They don’t want to move faster and they aren’t taking many risks so their isn’t any value to reducing this risk. Enterprises have been innovating in a sustaining manner for the last 50 years and haven’t yet awoken to the power of disruptive innovation. But the new generation of innovation managers get it. They are the champions who are trying to change the culture of these stodgy organizations.
The new generation of innovation managers see how sustaining innovations, while a necessary part of remaining competitive, are short-lived and don’t inspire much of the outside world. It’s why we’re seeing great talent move to startups for almost no pay–they care more about the mission and being on the leading edge. Disruptive innovations present huge upside for enterprises. The iPhone and iPad are Apple’s newest products and yet represent 75% of their revenue. The laptops and computers divisions, which was Apple’s former core business, take up the remaining revenue. You can see how new products can take a company to the next level. Disruptive innovations also inspire partnerships and better talent to join the company.
2015 is the start of the enterprise renaissance. Over the next decade we will see more innovations and solutions to the world’s greatest problems than ever before. Just the top 5 cash rich corporations have 10 times more capital than what all of Silicon Valley invests in a year. Corporations also have a vast network of expertise they can tap. It’s inevitable that the Lean Enterprise will rise to prominence and Amazon and Amazon Web Services will be at the forefront.
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