This week I’m headed to Cleveland for the Industry: The Product Conference where I will be speaking alongside Nir Eyal of the Hooked Method, Chris Spiek of Jobs To Be Done, and Richard White the CEO of UserVoice, among others.

If you’re in the midwest (or better yet, in Ohio) attending this event will be well worth your time. And the organizers have been nice enough to give me a discount code to share.

Code for $100 off: JAVELIN

INDUSTRY 2015 (http://indsum.com)
Industry returns for its second year on September 11th and 12th, 2015. Join 500 innovators and industry leaders from across the country for an intensive two day experience with renowned product leaders.

The conference has three tracks — Build (e.g., ideation, prototyping), Launch (e.g., customer development, product design) and Scale (e.g., mass distribution, growth strategies), exposing attendees to the entire product development life-cycle.

Speakers include:

1. Yours truly

2. NIR EYAL
Bestselling author of Hooked: How to Build Habit-Forming Products | San Francisco
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of Hooked: How to Build Habit-Forming Products. Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. Nir is also an advisor to several Bay Area start-ups, venture capitalists, and incubators.

3. CHRIS SPIEK
During his work as the head of a web development firm in Detroit, Chris had the realization that software was too easy to make. Time after time he watched projects fall victim to feature-creep because betting the product’s success on a new feature was easier than understanding what truly causes consumers to choose one product over another. Fueled by that realization, Chris co-founded the Re-Wired Group in 2008 and set out to make the Jobs-to-be-Done framework accessible to innovators around the globe.

4.MINA RADHAKRISHNAN
Cowboy Ventures and former Head of Product at Uber | San Francisco
Mina joined Uber when it was 20 people strong and still had a big green button for a UI. There, she worked across such diverse products as car types, international expansion and surge pricing.

5. RICHARD WHITE
CEO & Co-Founder, Uservoice | San Francisco
The common thread throughout all these ventures is Richard’s passion for building wonderfully simple productivity tools with delightful user experiences.